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Clothes extravaganza: The (aesthetically) curious case of Nadia Asher

ISLAMABAD: In a plethora of glistening fuzziness, L’atelier opened a delightful summer collection by the young fashion designer Nadia Asher on Sunday.

The exhibition was attended by a selective guest list of diplomats and media personnel. “We wanted to cater to our top-notch clientele in an exclusive showcase,” Zahra Raza, CEO L’atelier, told The Express Tribune. The fashion warehouse is jointly run by her siblings, Sarah and Ahsan, and her sister-in-law, Sadaf Bano.

Nadia comes across as an exuberant designer, “I’m happy that most of my friends are wearing my signature designs.” Her niche being ball gowns, she also designed for the Marine Christmas ball last year.
She dabbles with prêt line, casual and semi-formal wear for an up-market clientele. Dressed in a cheetah print gown with a silver motif, she accentuated casual-meets-bling in one outfit.

“I stock at Bahria Town, Faziya and now L’atelier. I wanted to have a centralised cum accessible space and this being the smack centre of the city and security-enabled is the perfect outlet. It’s my ninth year in the industry and the third for designing for my diplomat friends.” She adds she had the experience of displaying her collection at the Dubai Fashion Week as well.

The swanky multi-label boutique exudes an air of sophistication and vogue. The intimate gathering was elegantly suited to the minimalist affair. Waiters served lavish concoctions of one-bite snacks and drinks at odd intervals.

British and Pakistani models trailed down the elaborate staircase in flared summery dresses. Chiffon cocktail dresses and pishwaas paired up with churidaars, embellished with gems and diamontes. The attire was chic and classy, with summer-savvy colors like canary yellow, fuscia and an electic mix of aqua, pristine whites, greys and golds. Chunky pieces of jewelry and heels complemented the ensemble. “The dresses were classy and the use of colour very organised.” Karen Rana, a guest commented.

The clients were seen chatting, browsing racks and enjoying the ambient evening.

Rezz Aly Shah, renowned event manager, shared his thoughts on the occasion.

“It’s an exciting collection. Sarah and I are childhood friends and I’m really happy for her. I’m glad this kind of event has taken effect here since Islamabad is a fashion-starved place. People like myself, who started out here, feel proud and like to chip that in. I think this is an answer to Sehyr Saigol’s Fashion Line in Lahore and a one-stop shop.”
Published in The Express Tribune, March 8th, 2011.

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