Following the launch of a Free Rent Competition, Better Homes the region’s largest property consultancy, and Dubai Properties Group (DPG), a member of Dubai Holding, have witnessed an overwhelming response to their competition that offers one lucky UAE resident the chance to win a rent-free apartment at Shorooq Mirdif for a full year.

The Competition, which asked UAE residents what they would do if they didn’t have to pay rent, generated almost 1,000 responses from a variety of marketing channels; both Better Homes and DPG are delighted with the momentum the Competition has gained over the past 18 days.

“We knew the competition would be popular as the prize eliminates a major cost from people’s month to month living expenses; however, we didn’t expect such a plentiful variety of creative responses,” said James Gauduchon, Head of Marketing for Better Homes. “We’ve received presentations, videos, proposals, financial savings plans, and humanitarian ideas in place of rent saved, among other ideas; we’re thrilled to see such creativity and dynamism from residents across the UAE.”

The Competition, now in its final week, is a way for both Better Homes and DPG to give something back to the community, while highlighting Shorooq Mirdif as a popular place to live.

“The number of creative responses has made it a challenge for us to shortlist a winner; however, current and future responses will be reviewed and judged with equal thoroughness up until the 5th March deadline,” explained Gauduchon.

The winner will be presented with the keys to their new, one bedroom apartment, within the Shorooq Mirdif Community, at the Competition Handover on the 10th March.

A thriving and dynamic development in the heart of Mirdif, Shorooq delivers a variety of studio, one and two bedroom apartments that offer the antidote to high-rise living, and provides residents with all the advantages of community life – including wide open spaces within a serene and secure environment.