Dubai: DAMAC Properties, one of the Middle East’s leading international real estate developers, has handed over the keys of a luxury apartment to a UK couple who won it in a newspaper competition five years ago.
DAMAC Properties flew the ecstatic winner Clifford Hobbs, and his wife, Julie, to Dubai to take possession of their new luxury two bedroom apartment, which is located in DAMAC’s prestigious 84-storey Ocean Heights development in the Dubai Marina.

“To win an apartment like this is like this is a dream come true. Julie and I are so excited to see the apartment finished. I just can’t believe how amazing it looks; I am in awe at just how luxurious it is. I can’t believe it’s actually mine” said Mr Hobbs.

Mr Hobbs won the apartment after entering the competition in the UK’s Sunday Times five years ago. Following his win, DAMAC Properties has flown Mr Hobbs to Dubai several times since winning the competition, so that he could see at first hand the progress of his prize.

“We are delighted to be handing over the apartment to Mr Hobbs. It may be a perception here in the UAE, that not all competition winners receive their prizes, however DAMAC Properties made a promise to Mr Hobbs, and we are delivering on that promise,” said Niall Mc Loughlin, Senior Vice President DAMAC Properties.

Giving away apartments in elaborate competitions became a common marketing strategy for developers during the property boom. However, there have been many cases of developers failing to honor their promises to prize winners, either due to going out of business, or because there were few repercussions if they didn’t.

“I was feeling nervous about whether or not I’d receive my apartment after reading reports in a newspaper about another man who won an apartment that didn’t exist. I am so relieved and grateful that DAMAC Properties has delivered on its commitment,” Mr Hobbs commented.

Mr Hobbs won the apartment in ‘Ocean Heights’ when it was still “off plan,” and has been fortunate enough to watch the development from the very beginning to what is now the finished article.

“DAMAC Properties has been in constant contact with Mr Hobbs, during the construction process, updating him on construction milestones as work progressed. We wanted to make sure that he felt secure that he would collect his prize as soon as ‘Ocean Heights’ was complete” Mc Loughlin added.

Designed by world renowned architects, Aedas, Ocean Heights has won a number of international accolades for its unique twisting architectural design. “Ocean Heights is a signature development for DAMAC Properties, everything about it is on a grand scale. It is the tallest, most luxurious and most complex project we have delivered to date” commented Niall Mc Loughlin, Senior Vice President DAMAC Properties.

Mr Hobbs says taking possession of his new Ocean Heights apartment is a life changing event for him, and he is grateful to DAMAC Properties for delivering on its promise.

Further information is available at

DAMAC Properties, part of DAMAC Holdings was established in 2002, as a private residential, leisure and commercial developer in Dubai and the Middle East. Since then, DAMAC Properties has expanded rapidly into North Africa, Jordan, Lebanon, Qatar and Saudi Arabia.

2010 was labelled the ‘Year of Construction’ at DAMAC Properties, during which it aggressively focused on construction and contract delivery to trusted and quality contractors. DAMAC Properties have already delivered 3655 units into the market with projects at IMPZ (The Crescent), TECOM (Executive Heights), JLT (Lake View and Lake Terrace) and the Marina (The Waves and Marina Terrace) already delivered and is expected to have handed over a further 3,971 in the next year.

In June 2010, DAMAC Properties further reinforced its position as a premium developer with the launch of DAMAC Tower in Beirut, Lebanon. A 28 iconic tower, this project is in association with Italian design group, VERSACE, with all interiors being designed by Versace Home.

The company has a diverse range of expertise that allows them to have a good oversight and management of all aspects of a project right from the acquisition of land, appointment of architects and designers, construction and sales to after sales service.

The company’s projects are located in the most desirable and exclusive locations and homes are built to a high quality specification that has become synonymous with the group. DAMAC Properties aims to develop projects that include residential, commercial and leisure facilities that will create an integrated community.

In addition to support services provided by the Dubai headquarters, the company’s comprehensive Customer Care Program provides solutions through its vast network with offices in the UAE, Jordan, Lebanon, Egypt, KSA and Qatar.